Pengaruh Kualitas Produk, Motif Produk, dan Promosi Terhadap Keputusan Pembelian Kain Sasirangan di Banjarmasin Selatan

Abstrak

This study aims to determine the analysis of the effect of product quality, product motifs, and promotion on purchasing decisions for sasirangan cloth in South Banjarmasin both partially and simultaneously. The population in this study were consumers who bought sasirangan cloth products domiciled in South Banjarmasin, while the sample was taken as many as 100 people using the simple random sampling technique. Based on the results of the study, it shows that both partially and simultaneously the effect of product quality, product motifs, and promotion on purchasing decisions for sasirangan fabrics in South Banjarmasin has a significant influence on purchasing decisions for sasirangan fabrics in South Banjarmasin.