Peran Brand Equity Shopee dan Celebrity Endorser Dalam Keputusan Pembelian di Banjarmasin Tengah. Jurnal Manajemen dan Akuntansi, [S. l.], v. 23, n. 1, p. 58–64, 2022. Disponível em: https://journal-stieibjm.com/index.php/juma/article/view/13. Acesso em: 21 oct. 2025.